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Google’s 12 biggest acquisitions and what they mean for you

Wearables brand Fitbit is the latest to join Google’s family after it was acquired for $2.1 billion. Interestingly, Google has paid less to acquire YouTube in 2006 and lesser to buy Android operating system in 2005. Be it the Pixel phones, Nest products or other Google products, each of these were acquired by Google gradually and developed into better products and were introduced to a larger user base. Here are 12 biggest acquisitions made by Google…

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Android OS acquisition In 2005 by Google for $50 million

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Android OS acquisition In 2005 by Google for $50 million

Android is the most popular mobile operating system and it has changed mobile computing altogether. Google acquired Android back in 2005 for just $50 million and it is one of the best purchases Google have ever made.

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Google bought YouTube in 2006 for $1.65 billion

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Google bought YouTube in 2006 for $1.65 billion

Another successful product that Google bought and changed the way people watch online content on their mobile is YouTube. It was founded in 2005 and was soon taken over by Google. It now functions as a Google subsidiary.

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DoubleClick was acquired by Google for $3.1 billion in 2007

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DoubleClick was acquired by Google for $3.1 billion in 2007

DoubleClick changed the way advertisements work on the internet. Google acquired it for $3.1 billion in 2007.

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Google bought AdMob for $750 million in 2009

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Google bought AdMob for $750 million in 2009

Mobile advertising company AdMob was acquired by Google in 2009 for $750 million. Apple was in the race to buy it but Google managed to out-bid.

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ITA got acquired by Google for $700 million in 2011

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ITA got acquired by Google for $700 million in 2011

Founded in 1996, travel industry software ITA was acquired by Google in 2011 for $700 million.

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Google acquired Motorola for $12.5 billion in 2011

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Google acquired Motorola for $12.5 billion in 2011

Google acquired Motorola for $12.5 in 2011 only to sell the handset division to Lenovo later for $3 billion. However, this deal was a success as per Google as it got hold of Motorola’s mighty patent portfolio at a cheaper price of around $3.5 billion.

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Google acquired Waze in 2013 for $1.15 billion

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Google acquired Waze in 2013 for $1.15 billion

GPS navigation software Waze got acquired by Google in 2013 for $1.15 billion.

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Nest Labs was acquired in 2014 by Google for $3.2 billion

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Nest Labs was acquired in 2014 by Google for $3.2 billion

The acquisition of Nest Labs led to the formation of Google Nest products which ranges from speakers to cameras and other smart home solutions.

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DeepMind acquisition by Google in 2014 for over $500 million

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DeepMind acquisition by Google in 2014 for over $500 million

Google’s neural engine and machine learning technologies are powered by several smart acquisitions and DeepMind is one of the major ones. Google bought DeepMind for over $500 million in 2014.

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Google bought HTC R&D division for $1.1 billion in 2017

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Google bought HTC R&D division for $1.1 billion in 2017

Smartphone brand HTC’s hardware design and research team plays a major role in making Google Pixel phones. Google bought this HTC division for $1.1 billion in 2017.

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Google announces the acquisition of Looker for $2.6 billion in 2019

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Google announces the acquisition of Looker for $2.6 billion in 2019

To boost Google Cloud services, Google announced the acquisition of analytics startup Looker for $2.6 billion in 2019.

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Google announces acquisition of Fitbit for $2.1 billion in 2019

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Google announces acquisition of Fitbit for $2.1 billion in 2019

Wearables brand Fitbit is now a Google company after the recent $2.1 billion acquisition. This is expected to help Google step into the wearables market with fitness bands or smartwatches.

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